Clay in Florianopolis: Kick-off

Sobre o Evento

Clay Club is coming to Florianópolis for the first time, and it’s one of the first Clay Clubs in Brazil. Floripa is full of people building pipeline for companies in the US, Europe and LATAM. Most of us work remote and never meet. Let’s fix that. If you keep hearing “GTM Engineer” and wonder what it really means, or how people get into it, this night is for you. You’ll hear from Leandro Brufal and Sergey Petrenko, two GTM engineers doing the work from Floripa, watch a real Clay workflow get built live, and walk out knowing your first steps. New to Clay? It’s the tool GTM teams use to find leads, research companies and automate outreach. You don’t need to know it before you come. 🎁 Everyone who fills out the feedback form after the event gets 500 free Clay credits. 💬 Vibe A night with people who build GTM, not people who sell it A drink in hand, real workflows on screen No pitches. Nobody is selling anything tonight Founders and operators in the same room, swapping what actually works Beginners very welcome. No Clay experience needed 👩🏻‍💻 What You Will Learn What a GTM Engineer actually does, and how it differs from sales, marketing or RevOps Signal-based outbound: how to find accounts that are ready to buy Qualification that works: tiers over scores, formulas over AI where you can A real Clay to HubSpot workflow built live, step by step Open Q&A with the speakers ⏰ Timing 18:00 - 18:30 | Arrive, grab a name tag and a drink, meet the room 18:30 - 18:40 | Welcome: GTM Engineering in 10 minutes 18:40 - 19:10 | From the sales floor to GTM Engineering: signal-based outbound, with Leandro Brufal 19:10 - 19:55 | Live build: from ICP to CRM in Clay, with Sergey Petrenko 19:55 - 20:20 | Open Q&A with the speakers 20:20 - 21:00 | Group photo and networking 🍔 Food & DrinksLight food and drinks provided. 🧑‍🤝‍🧑 Who Should Come Anyone curious about GTM Engineering, from students to career switchers SDRs, AEs, growth and RevOps people who want to build, not just run campaigns Founders who build their own pipeline Remote folks selling for foreign companies who want a local crew Clay users at any level 👥 Capacity42 seats. We review each registration by hand. 🚪 Preparation Bring your laptop. We’ll build live and you can follow along Come with one question you’ve always wanted to ask about GTM Engineering 👋 Your Hosts Leandro Brufal: GTM Engineer and founder of Digital Pampas, with 10+ years in B2B sales before moving into GTM Engineering. Clay-certified in automated outbound, building outbound systems for B2B teams in the US, EU and LATAM. Sergey Petrenko: Product & GTM Engineer with 15+ years shipping software, from a 120k+ user Chrome extension to CRM and data platforms for Tele2, Arla and Thomas Cook. Builds revenue systems, attribution pipelines and Clay workflows for GTM teams. 📍 LocationFounder Haus, Jurerê Internacional, FlorianópolisVenue partner of Clay Club Florianópolis. If you can’t make it anymore, please update your RSVP so someone on the waitlist can take your seat. | Organizador: Siya Verma | Fonte: lu.ma